Loving the 13-14 advertising campaign for JOSEPH lensed by Boo George. It goes to show that a simple black and white blurry image can be much more impactful and dreamy than an over-photoshopped color image but that's a question of personal taste.
It is quite similar to the 2010 campaign by Peter Lindbergh,
https://art8amby.wordpress.com/2010/10/05/joseph-fall-winter-2010-ad-campaign/
and ZARA's recent F/W campaign with renowned model Cara Delevingne.
JOSEPH 13/14 Campaign shot by Boo George
It was a great pleasure to work with this team and our stylist Carmen were able to put together some great looks with beloved labels such as Mise en Cage , MurMur and Quentin Veron. It all couldn't have happened without the beautiful and fast-rising model, Madalina of Major Models Paris; the current face of MurMur and Mise en Cage. Big thanks to her for helping us realize this little project. However, the editorial is only half complete as we need to do a few more looks :) To be continued but here's a sneak peak from the Hasselblad film version. I love this team :)
Left to Right: Mada @ Major Paris, Carmen, Laura @ Just WM, Moi and Kenji.
© JUS VUN
Model: Laura @ Just WM
MUA & Hair: Kenji Noma
Styling: Carmen Weiss
Assisted by: Mad Nemes
Special Thanks: Mise en Cage & Quentin Veron
When I started out in photography back in 2009, I dabbled in all genres from landscape , street, portraits and documentary. Now that I am more focused on fashion and portraiture , I have had to update a lot of my old websites. I still remember the Hasselblad Owners Club which I haven't updated for over a year so I decided to revisit it. I have to say it looks a lot better when I have a clear focus and style in my photography and it is more consistent presentation wise as to what kind of photographer I am. If I had to thank one person for forcing me to think about my photographic direction, it would be Claire Stalder. Merci beaucoup.
Jus Vun, Hasselblad Owner's Club.
Photographer based in Paris and Tokyo.